M’STQ
Born from the belief that luxury should never be out of reach — quiet elegance for modern travellers.
Developed in-house and first launched in 2018, M’STQ is manufactured to our own specification. Four fragrance families across a full amenity suite, in 300ml dispensers and 5L back-of-house refills.
Owning the formulation changes what we can offer. We set the fragrance, the viscosity, the pack and the cost base — which is why we can hold a price across a multi-year portfolio agreement in a way no distributor can promise on a third-party brand.
In South Africa the range is manufactured locally through a partner facility, so properties there are supplied without import freight or currency exposure, at the same specification we supply across the Gulf.
Specified most often by serviced apartment groups, four-star city hotels, and multi-property operators who want one consistent standard across an estate that runs a flagship brand elsewhere.
Fragrance availability by product — M’STQ own brand range
| Fragrance | Body wash | Shampoo | Conditioner | Lotion | Hand wash | 2-in-1 |
|---|---|---|---|---|---|---|
| Fruit’e D’or | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| White SereniTea | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Olive & Date | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Citrus & Cedarwood | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
Formats 300ml · 5L refills
Luxury should never be out of reach
M’STQ exists because the four-star segment deserves better than the compromise the category usually offers. We control the formulation, the packaging and the cost base, which lets us hold a quality standard at a price the segment can actually carry.
It also means we can commit to multi-year pricing on portfolio agreements — something no distributor can promise on a third-party brand.
We would love the opportunity to chat.
At our place, your place, or over a cup of coffee somewhere in between. We want to listen to your needs, understand your brand vision, and partner with you to make every guest experience feel personal.